Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
by Mary Jo Hatch,Majken Schultz
ISBN 13: 9780787998301
Format: Illustrated (288 pages) Publisher: Jossey-Bass Published: 11 Apr 2008
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Organizational Identity: A Reader (Oxford Management Readers)
by
ISBN 13: 9780199269471
Format: Paperback (600 pages) Publisher: OUP Oxford Published: 18 Mar 2004
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
ISBN 13: 9780198297796
Format: Paperback (312 pages) Publisher: OUP Oxford Published: 17 Aug 2000
The Oxford Handbook of Organizational Identity (Oxford Handbooks)
by Michael G. Pratt,Majken Schultz,Blake E. Ashforth
ISBN 13: 9780198815747
Format: Illustrated (530 pages) Publisher: OUP Oxford Published: 10 May 2018