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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding by Mary Jo Hatch,Majken Schultz

Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

by Mary Jo Hatch,Majken Schultz


ISBN 13: 9780787998301

Format: Illustrated (288 pages)
Publisher: Jossey-Bass
Published: 11 Apr 2008

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Organizational Identity: A Reader (Oxford Management Readers) Organizational Identity: A Reader (Oxford Management Readers) by

Organizational Identity: A Reader (Oxford Management Readers)

by


ISBN 13: 9780199269471

Format: Paperback (600 pages)
Publisher: OUP Oxford
Published: 18 Mar 2004

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The Oxford Handbook of Organizational Identity (Oxford Handbooks) The Oxford Handbook of Organizational Identity (Oxford Handbooks) by Michael G. Pratt,Majken Schultz,Blake E. Ashforth

The Oxford Handbook of Organizational Identity (Oxford Handbooks)

by Michael G. Pratt,Majken Schultz,Blake E. Ashforth


ISBN 13: 9780198815747

Format: Illustrated (530 pages)
Publisher: OUP Oxford
Published: 10 May 2018

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